You may have noticed a new feature in Linkedin called “Follow”. While you’re probably familiar with the “follow discussion” feature, Linkedin now enables you to follow an individual whose contributions to a specific group you’re interested in following… for example, a certain social media coach ;)
Following makes it easier for you to see contributions made by your connections and other people you value within your groups. Using the “follow” feature will ensure that you have some degree of control over what activity you are made aware of within Linkedin.
Read the remainder of my blog here:
Monday, December 7, 2009
Monday, November 16, 2009
How can I determine the success of my social media marketing strategies?
All too often business owners launch a barrage of marketing initiatives all at one time without establishing a clear method to measure each individual initiative’s success. They’ll launch a website, an ad in the yellow pages, a posting on Kijiji, Blog links throughout Twitter, Facebook, and Linkedin, and on and on. Although the diversity of approaches ensures they reach a wide-ranging audience it can be extremely difficult to determine which initiatives are successful and which are simply a wasted expense....
http://bit.ly/3yzg8x
http://bit.ly/3yzg8x
Sunday, November 8, 2009
To achieve real results through Linkedin should I leverage Linkedin Answers or Group Discussions?
Many Linkedin users are wondering about the best way in Linkedin to achieve real results such as connecting with potential clients or business partners. There are, of course, many ways to accomplish this goal in Linkedin. For this blog, however, I’ll focus the discussion around a specific question I was recently asked pertaining to Linkedin Answers vs Linkedin Group Discussions.
Specifically, I was asked which of these two approaches was the most effective way to create engaging conversation that would ultimately allow an individual to connect with more people.
bit.ly/1WektB
Wednesday, October 21, 2009
Is your website actually ruining your chances for success?
A successful social media strategy cannot exist in a vacuum that is separate from your other business strategies. In particular, a successful strategy requires you to have built an effective and customer-focused website. If your website is clumsy and overwhelming then you will be losing out on the real business opportunities presented through social media.
The objective of your social media strategy is to build relationships within the social media sites themselves, while at the same time motivating potential customers to visit your website. Getting people to visit your site is only the first step. Once these prospective clients arrive at your doorstep you need to be able to engage them and motivate them to take action – whether that means buying a product online or scheduling a one-on-one meeting with you. If your website doesn’t clearly and efficiently communicate how you can help a prospective client then he or she simply won’t hang around long enough on your site to connect with you.
Monday, October 12, 2009
How can I manage my Facebook, Linkedin, and Twitter profiles without losing my mind!?
There are SO many different social media tools available today that it is incredibly easy to get lost in a quagmire of time-consuming nonsense.
I know that business owners are thinking to themselves: “I’m already working 60 hours a week (or more) how can I possibly manage a social media strategy on top of everything else?”Check out my blog for ideas on how to better manage your Facebook, Linkedin, and Twitter profiles without losing your mind: bit.ly/cxJ3S
Monday, September 28, 2009
How can you effectively market yourself through Linkedin?
How can you effectively market yourself through Linkedin? Check out
the Social Media Coach blog: http://bit.ly/ugG4n
the Social Media Coach blog: http://bit.ly/ugG4n
Tuesday, September 22, 2009
Exploring "Posterous.com"
Might be a great tool to manage a multitude of social media sites... stay tuned!
Saturday, September 19, 2009
How can I ensure my website appears on the first page of a Google search?
Here are 4 tips I personally followed to transform my website from invisible to appearing on the first page of Google search results.
Tuesday, September 8, 2009
Thursday, September 3, 2009
Does your Linkedin profile grab people's attention?
I find that the most under-utilized component of the Linked In user profile seems to be the "Professional Headline".
This field defaults to the job title of your most recent role. However, this headline, if used effectively, can really set you apart. When reviewing a list of group members or conducting a search for people, it is ultimately your name and professional headline that will appear.
Consider your objectives for participating in Linked In. Are you here to identify potential clients? Potential business partnerships? Identify and recruit potential employees? Network for future job opportunities?
If your answer was "yes" to any of those questions then ask yourself what you are doing to stand out from the crowd? If your headline isn't engaging then what would motivate someone to look further into your profile?
I learned very quickly when I joined Linked In that there are A LOT of professionals who do what I do. That could be intimidating. Or, it could be a challenge!
As I searched through the members of London Linked I noticed that there are a lot of people who are identified by their job titles. Unfortunately, a job title is often ambiguous at best. Titles are defined by organizations and often have very little meaning outside of the company (or industry).
There are also many people who identify themselves as "Owner" or "Director" or "President". These titles all reflect individuals who have obviously worked very hard to achieve success. However, you have to ask yourself… what does that headline actually mean to others in Linked In?
When individuals view your profile they will constantly be asking themselves: "What's in it for me?" To indicate that you own a company doesn't help me understand what your company does or how your company can benefit me.
When establishing a headline try to be action-oriented and clearly communicate why other's should take a closer look at your profile. When you stand out from the crowd with an engaging and memorable headline you can ensure that you are on your way to maximizing your visibility and opportunities within Linked In.
I would be remiss if I didn't highlight a few Professional Headlines in London Linked that I think standout from the crowd:
- "Boomer Wealth Coach"
- "Increasing your bottom-line and customer retention"
- "Battle-hardened entrepreneur"
There are, of course, many others - but these are three solid examples of either memorable and/or meaningful headlines. Evaluate your professional headline and see if you are making the most out of this marketing tool.
This field defaults to the job title of your most recent role. However, this headline, if used effectively, can really set you apart. When reviewing a list of group members or conducting a search for people, it is ultimately your name and professional headline that will appear.
Consider your objectives for participating in Linked In. Are you here to identify potential clients? Potential business partnerships? Identify and recruit potential employees? Network for future job opportunities?
If your answer was "yes" to any of those questions then ask yourself what you are doing to stand out from the crowd? If your headline isn't engaging then what would motivate someone to look further into your profile?
I learned very quickly when I joined Linked In that there are A LOT of professionals who do what I do. That could be intimidating. Or, it could be a challenge!
As I searched through the members of London Linked I noticed that there are a lot of people who are identified by their job titles. Unfortunately, a job title is often ambiguous at best. Titles are defined by organizations and often have very little meaning outside of the company (or industry).
There are also many people who identify themselves as "Owner" or "Director" or "President". These titles all reflect individuals who have obviously worked very hard to achieve success. However, you have to ask yourself… what does that headline actually mean to others in Linked In?
When individuals view your profile they will constantly be asking themselves: "What's in it for me?" To indicate that you own a company doesn't help me understand what your company does or how your company can benefit me.
When establishing a headline try to be action-oriented and clearly communicate why other's should take a closer look at your profile. When you stand out from the crowd with an engaging and memorable headline you can ensure that you are on your way to maximizing your visibility and opportunities within Linked In.
I would be remiss if I didn't highlight a few Professional Headlines in London Linked that I think standout from the crowd:
- "Boomer Wealth Coach"
- "Increasing your bottom-line and customer retention"
- "Battle-hardened entrepreneur"
There are, of course, many others - but these are three solid examples of either memorable and/or meaningful headlines. Evaluate your professional headline and see if you are making the most out of this marketing tool.
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