How can I determine the success of my social media marketing strategies?

All too often business owners launch a barrage of marketing initiatives all at one time without establishing a clear method to measure each individual initiative’s success. They’ll launch a website, an ad in the yellow pages, a posting on Kijiji, Blog links throughout Twitter, Facebook, and Linkedin, and on and on. Although the diversity of approaches ensures they reach a wide-ranging audience it can be extremely difficult to determine which initiatives are successful and which are simply a wasted expense....

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To achieve real results through Linkedin should I leverage Linkedin Answers or Group Discussions?

Many Linkedin users are wondering about the best way in Linkedin to achieve real results such as connecting with potential clients or business partners. There are, of course, many ways to accomplish this goal in Linkedin. For this blog, however, I’ll focus the discussion around a specific question I was recently asked pertaining to Linkedin Answers vs Linkedin Group Discussions.

Specifically, I was asked which of these two approaches was the most effective way to create engaging conversation that would ultimately allow an individual to connect with more people.

Although Linkedin Answers and Linkedin Group Discussions both have their strengths I do believe that one option has more impact: Group Discussions. Allow me to explain why.

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